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DECEMBER/JANUARY
TABLE OF CONTENTS

Features

COVER STORY: Is This What's Ahead?
What are the consequences of living in a world in which a few conglomerates create and distribute the bulk of our news and ideas? In our survival guide to the age of Big Media, leading industry figures offer reports from the front lines; ten average Americans keep track of one day1s media diet; and our Big Media Roadmap lays bare the tangled assets, joint ventures, and cross-ownerships of today1s conglomerates.

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The Iceman Cometh
by Gay Jervey
Newsweek editor Mark Whitaker tries to shed his reserve and keep his magazine relevant in an intensely competitive media world.

Deep into Crime
By Bridget Samburg
A local TV station in Fresno, California, produces crime stories that aren1t shallow or sensationalistic. But is this what people want to watch?

Risky Business
By Katherine Rosman
Java creator Patrick Naughton was a prince of new media. But an FBI sting operation revealed a secret side to Naughton that has ended his climb to power.

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Columns & Departments

Letter From The Editor

Letters
Readers give a thumbs-up to the proposed restrictions on invasive reporting we set forth in the October issue, but had other ideas about our Fox News feature

How They Got That Shot
By Bridget Samburg
Matty Stern snaps an after-dinner tête-à-tête between U.S. Secretary of State Madeleine Albright and Palestinian leader Yasser Arafat.

Rewind
By Steven Brill
Beyond buzz: How the flimsiest of stories take on a life of their own. Plus: Attaching names to the sleaze.

Stuff We Like
By The Staff
A few of the things that bring us pleasure.

Report From The Ombudsman
By Bill Kovach
An independent review of questions and complaints about Brill's Content.

Out Here
By Mike Pride
High-speed auto racing is thrilling to watch. But NASCAR didn't want newspaper readers to see how bloody it can be.

The Wry Side
By Calvin Trillin
A jewelry merchant known as Cashman fends off Time Warner1s accusations that he1s nothing more than a Man of Steal.

Face-Off
By Jonah Goldberg and Jeff Cohen
Our media critics (from the left and the right) agree that religious groups are treated unfairly by the press. That1s about all they agree on.

The Big Blur
By Eric Effron
NBC1s new venture with Lou Dobbs tells us plenty about the changing role of news in the era of Media Synergy.

The Cultural Elite
By Lorne Manly
The fictional liberties taken by Edmund Morris in his Ronald Reagan biography weren1t the only thing setting the literati atwitter this fall.

On The Trail
By Ted Rose
Our series about coverage of the 2000 election considers how the presidential candidates will coddle New Hampshire1s press.

Talk Back
By Stu Schneider
The former editor of GolfWeb, an award-winning Internet site, explains how its editorial integrity was traded away.

The Pitch
By Leslie Savan
Our debut advertising column examines Internet TV commercials that are trying to change the dreamscape and the buzz on Wall Street.

Creators
By Matthew Reed Baker
For more than 25 years, Tony and Maureen Wheeler1s Lonely Planet guidebooks have led explorers to every corner of the world.

The Money Press
By Robert Schmidt
What are companies not telling the average investor? A lot, to judge from a recent story in TheStreet.com.

Findings
By Jeff Pooley
A layperson-friendly roundup of intriguing findings in recent media scholarship.

Honor Roll
By Kimberly Conniff
British photographer Harriet Logan steps into her subjects1 worlds to create heart-stopping images of oppressed women.

Credentials
By Amy DiTullio
Editorial cartoonists on drawing the news.

Unhyped Books
The Junction Boys recounts a football team1s ten days of boot-camp hell with coach Bear Bryant. Also: The power and money behind the Mormon church, a history of coffee, and more.

Sources
By Bridget Samburg
Get ready to hit the slopes with some help from our guide to skiing and snowboarding.

Ticker
Our running database of facts and figures.

Kicker
By Michael Colton
A satirical look at our media culture.

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Next

THE TOP 10 CONTENT TOOLS OF 1999
by John R. Quain
In the ever-expanding world of electronic gadgets, consumers face hundreds of choices when it comes to creating and consuming media. From high-speed modems to personal digital assistants, we present the year1s top ten tools1the ones that hold the most promise to change the content we read, see, and hear in the next millennium.

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Notebook

A Tale Out of School

Working Both Sides of the Street
The Wall Street Journal failed to disclose a connection between op-ed contributor Peggy Noonan and one of her subjects.

The Odessa Files: Press Digs Texan for Dirt
Wilmer Ray finds himself caught up in the Bush drug rumors.

History Mistery

A Vanity Production

Gentlemen, Meet Your Makers

A TALK Magazine Article's Negative Synergy
The Unabomber1s story gets tangled in Disney1s world.

The Long Road to a Shocking War Story
The Associated Press1s Korea scoop caused the wire service its own share of pain.

CNN Plays Ball With The Boss

Pundit Scorecard
Our latest measure of pundit accuracy has Capital Gang member Al Hunt ascending and Pat Buchanan dropping out.

Radio: The Next Big Thing

In Short

Media Lives: Behind-the-scenes people who help make it happen

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Copyright Brill Media Ventures, L.P. 1999

January 2000 issue