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April 2001 1 PREVIEW
The Reinvention of PBS
With her commercial-television background and show-business friends, new PBS president Pat Mitchell is trying to turn public broadcasting into popular broadcasting. Is that a contradiction in terms?
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Pat Mitchell was, as usual, in a hurry. It was late September 1999, and Mitchell -- who last February was named president and chief executive officer of the Public Broadcasting Service -- had planned to fly from Atlanta to London for the premiere of Cold War, a documentary she had coproduced for CNN, as president of Time Inc.- CNN Productions. But just a few days earlier, she had received a phone call: Her friend Raisa Gorbachev had died. Mitchell had known Mrs. Gorbachev and her husband, Mikhail, the former Soviet president, since 1993, when Mitchell joined the founding board of Global Green USA, an arm of Green Cross International, Mikhail Gorbachev's environmental organization. Mitchell was torn: She wanted to attend the funeral, of course, but was afraid she might miss the Cold War premiere. "The decision to go to the funeral really was last-minute," Mitchell says. "This was a very busy time for me. I called Ted [Turner, who also knows Gorbachev] to see if he was going to go....He could not, but he encouraged me to. So I jumped on a plane."
- Read this entire article in the April 2001 issue of Brill's Content.
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